While it is true that companies are not allowed to directly deceive you, in other words do false advertise, they can mislead you with language. These misleading types of languages are examples of rhetorical devices. Rhetorical devices are uses of language that, in a sense make fun of or take a play on a person’s lack of knowledge of something.
An example of a rhetorical device is sarcasm. Sarcasm is used by companies to falsely make their product seem more appealing by possibly making it seem like it is the cool thing to get the product by making fun of or putting down another person that may seem nerdy. An example of this is in commercials of like body spray where there is an attractive guy who uses a spray and gets the girl and then the shy guy gets left behind because he doesn’t use the spray. Misleading language is an effective way of advertising by playing of a person’s emotions.
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